A zero ECO friendly world, the thriller that Tannus doesn't want to see in theaters

Are we really aware of the footprint we leave on the planet? The term ECO friendly is increasingly present in the brands that we consume, including Tannus. However, the leap between understanding the purpose of the word and acting on its meaning is quite large. 

Understanding, adapting and acting, three actions that comprise our company's missionThe aim is to take care of the roots of who we are to continue enjoying the best movies with our smartphones, recorded at the top of the mountain and filmed in the best asphalts and cities. Because a world nature friendly begins with the teaser.

Tannus puncture proof tires to offer you the best ECO friendly experience

In 2019 National Geographic published a very interesting article about the impact that vehicle tire production had (and still has) on the environment. The issue is that it not only affects the ground we walk on, it also reaches our shores. Did you know that approximately 30% of these microplastics are present in our seas? 

As James Clear said in his book 'Atomic Habits', setting goals and determining actions to achieve them is quite a challenge, but what is important here are the habits we want to acquire in order to generating zero impact and creating sustainable urban mobility alternatives. There is a clear difference between establishing these habits out of habit (which ultimately leads to a clear lack of motivation) or implementing them through change, namely through the integral transformation of one's identity.

And, for us, the best motivation you can have is the intrinsic one, the one that goes with your values.

Pedaling for a better world

When we ride a 40-kilometer route through the city of Barcelona, do we do it because we force ourselves to go out every Sunday or because we want to beat our previous record to reach the top? Like the Cannondale dreamteamequipped with the insert Tannus Armour Tubeless which makes them much faster, while enjoying their great passion (apart from winning, of course).

If we add to this the fact that Tannus is ECO friendly (unlike traditional tires), every outing we make tastes a thousand times better:

• We use 100% recyclable materials.
• The shelf life of these products is much longer than conventional products.
• Tannus fights material obsolescence and expiration from the moment the production process begins.

What does this allow us to do? To offer our audience, you, the best experience of sustainable mobility that you can have while touring the city: to grow professionally and personally through sport.

Our reward? Enjoy on social networks each and every one of the scenes that are part of your stories, coming soon to the best Tannus cinemas.